Shampoo
How to Choose a Private Label Dog Shampoo Manufacturer
2024-05-08 · Updated 2026-11-02· DUNTEK Co., Ltd.
A shampoo project is a formula, a bottle, a label and the papers your retailer or Amazon listing will ask for. The manufacturer is the party who can show you those four things without changing the subject.
Stock formula or your formula
Most first orders should start on a formula that already runs. We publish ingredient lists for light coat, dark coat, itch relief, an antibacterial wash, a 4 L grooming shampoo, a no-rinse foam, and a dog-and-cat shampoo. Read the list. If it contains sodium coco sulfate, do not expect us to call it sulfate-free.
A custom formula is a real project. It costs a sample fee, it takes longer, and you should know what you are changing: the surfactant, the scent, or a botanical. “Make it better” is not a brief.
Five checks
1. You can read the formula. Ask for the INCI before you approve artwork. A page that only says “natural and mild” is not a formula. Our light-coat list names colloidal oatmeal, aloe, chamomile and a coconut cleanser. The dark-coat list names sodium coco sulfate and frankincense oil. Those are different products.
2. The bottle already exists, or you are paying for a new one. An existing bottle is a label job. A new shape is tooling. Grooming shops often want 4 L of a formula they already trust, not a new sculpted bottle. Retail brands usually want the opposite.
3. The scent survives the brief. Fragrance is the thing buyers notice and the thing that causes returns. Name it. Mandarin, lavender and a low “clean” scent are not the same product.
4. Someone technical answers. You will ask about pH, about eyes, and about whether a claim is a cosmetic claim or a drug claim. “Antibacterial” is allowed in some markets and not in others. The answer should come from the person who holds the formula, not from a slogan.
5. The paperwork matches the market. Ingredient list, spec, and the certificates the market asks for. Factory certificates are on the quality page, and we email the full copies on request. Do not put a badge on a bottle until the file is in your hand. FDA registration is not an FDA approval of the shampoo.
Before you print the label
Sulfate-free is not true for every formula in the range. Read the ingredient list for the SKU you are buying.
Use, for a rinse-off shampoo: wet the coat, work the product for a few minutes, rinse, keep it out of the eyes. The no-rinse foam is toweled off. That difference belongs on the label.
Where to go next
The range is on the pet shampoo page, with each formula linked. If you already know the SKU, start with light coat, dark coat, itch relief, antibacterial, 4 L grooming, no-rinse foam or the dog and cat shampoo.
Send the brief through the quote form.